Tuesday, October 8, 2013


It seems these days that we have an "awareness" month for almost everything under the sun.  We have "Black History" month, which I expect to change to "African American" month very soon depending on what is the political correct way to describe American citizens of that race at any given time.  Along with that there is "Women's History" month as well as "Latino Heritage" month.  There are little known awareness weeks or months that nobody knows about except those effected by these certain causes.  Two weeks ago, I believe, was "Mental Disease Awareness" week.  A whole week that was suppose to be designed to bring awareness to the problems of the mentally ill.  It failed miserably again this year as it does every year and the result of it was that people still do not understand depression, anxiety, bi-polar or schizophrenia.  After "Mental Disease" awareness week, the vast majority of people who do not suffer from depression still think that depression is just a bad day that when you get home from work you feel blue.  They have no idea how debilitating a disease real chronic depression is.

There is also "Lupus Awareness" week which is just as successful in making people aware of what lupus is and does as "Mental Awareness" week is.  It seems that there is a never ending list of special days, weeks or months designed to make people aware of one cause or another.  There are a few of these causes that overshadow the causes that don't seem to be as important.  HIV/AIDS awareness month is such a one, but not even it is at the top of the list.  There is a "Cancer Awareness" month which draws a lot of publicity through commercials on television from the American Cancer Society.   Some of these causes that we are made aware of become so large that they border on changing from an awareness cause to a downright event that almost borders on the impact that holidays have on our lives.

Apparently, breast cancer is much to large of an issue to be satisfied being included with all the other cancers during Cancer Awareness month.  It is so important and such a crisis in this country that it needs to have it's own month.

Breast Cancer Awareness month has crossed that line.  It isn't just an attempt to make people aware of breast cancer and how it affects a lot of people in the world but it has turned into a great event that the supporters of the cause plan year around for in order to flood the country during the month of October and about half of November.  In short, I think it has become such a big event, it is out of control.

Before I go any further, I want to emphasize that I do know that breast cancer is a deadly disease that if diagnosed early enough can be treated fairly successfully.  I get it and I am painfully aware of breast cancer and the dangers of it.  I am aware of it because every single day during the month of October I get told about it plenty.

During the month of October it seems you can't go five minutes without being exposed to something pink to make you aware of breast cancer.  It has gotten to the point of being pointless.  It has become a show and everyone wants to be in the act.

A long time ago there was a NASCAR driver named Patty Moise.  Her Tampax sponsored car was the only sign of pink on the track until she hit the wall every week.  Now during the month of October there are a minimum of four or five cars with some kind of pink paint scheme on them weekly.  Watching all that pink go around in circles can make a person a little nauseous.

Every weekend during the month of October, National Football league players don pink shoes and towels and gloves as the go out to play.  Just recently, they considered making the flags that the officials throw when a foul occurs Pink, but decided against it because pink was rather hard to pick out, against the background of all the other pink on the field compared to the standard bright yellow flags that officials have used for decades.

A few years ago when my great nephew was but six years old he was playing in a football league for the first time.  It was flag football and the kids were looking forward to a time when they would be playing tackle football like their older brothers.  They were having a great and fun season, then October arrived.  The coach made these six year old kids wear pink sock for breast cancer awareness week,  Let's go over that again because to me, it is more than a little ridiculous.  SIX YEAR OLD FLAG FOOTBALL PLAYERS WERE FORCED TO WEAR PINK SOCKS DURING THE GAME.  As if that wasn't bad enough, it was in tghe great state of Alabama,  football cradle of the country.

I got a phone call last weekend and when I answered it, the female voice on the phone started rattling off statistics concerning breast cancer and if they sent me a card would I pledge a certain amount to breast cancer research or whatever.  In my mind I was thinking, "Do you have any statistics on Prostate cancer or how deadly it is and how common it is?"  I kept the thought to myself and didn't ask her, instead telling her that I give to certain charities and wasn't interested before I rudely hung up the phone.

Look, I GET it as a friend of mine is fond of saying.  I know breast cancer is a terrible disease that takes far too many lives every year.  I AM aware and don't need a whole month every to remind me of my awareness.

The big question that I am left with is this.  How much money is spent on making people "aware" of breast cancer for a whole month that could instead be spent finding a cure or educating kids in high school or any other more productive things than pink race cars, pink shoes and gloves and for goodness sake making a six year old wear pink socks while playing football.,

1 comment:

  1. Want to truly help a woman who is battling breast cancer? don't give your donation to American Cancer Society, give it directly to those battling, where 100% of donations will go to help that person fighting.
    BTW, I agree with everything you said!